Digital Out Of Home (DOOH) refers to ads, content, and video showcased outside the home. The message delivery is supported by rich and dynamic digital technology, maximized with real-time capabilities to target consumers on-the-go. Digital Out Of Home(DOOH)encompasses a variety of screen shapes, sizes, and levels of interactivity.
Large Formats are designed and elevated for clear viewing, generally more than 50 feet, and are typically found on highways, high traffic commercial, industrial, and major metropolitan areas. This format delivers high impact exposure and is available in a wide range of markets
Spectaculars are considered high impact units with full motion, often targeting pedestrians in heavy foot traffic areas such as Times Square and Downtown Los Angeles, and also include iconic districts such as Sunset Strip.
Venue Based and Public Spaces typically focus on targeting pedestrian traffic and are commonly found at street level or within a venue.Examples include displays found within municipal properties, health clubs, airports, office buildings, taxicabs, etc.
Custom Formats complement robust large and smallDigital Out Of Home (DOOH)networks, creating custom opportunities typically used for events and pop-up installations. These formats can range from digital projections, to digital mobile billboards/buses, to empty storefronts that are transformed to create interactive digital experiences using gesture and touchscreen technologies.
"In India, Digital Out Of Home (DOOH) market is expected to grow rapidly over the next five years & now more sites are converted to this format. Brands take advantage of Digital Out Of Home's (DOOH) agility and ability to deliver measurability ”
The increasing connection of Digital Out Of Home (DOOH) to its partners is a virtuous cycle that has only just begun. As the digital industry continues to evolve, so too, will DOOH screens.
“The major growth driver for Digital Out Of Home (DOOH) is flexibility. It allows clients to change commercials much more easily thus saving time & money on printing and mounting”
EVEN MORE CONTENTEDNESS
MORE DATA FOR PLANNING & ANALYSIS
MORE INTEGRATION WITH MULTI-SCREEN MESSAGING
Buyer can buy spaces or buy Digital Out Of Home( DOOH) ad spots from wide range of categories
Vendors&Ad agencies can list their properties and compete for a better position and price
SpecialisedDashboardsfor Vendors and Ad agencies to manage inventory
A weekly price per location is established by the sellers of the screens when their location(s) are added to the marketplace and all pricing is reflected in terms of rate contract
Advertising campaigns are purchased on a weekly basis
The minimum buy requirement for most digital billboards in the Mungu Media Marketplace is one week. All campaigns follow a 52-week calendar year and are always based on a 28-day calendar month.
All campaigns in the Mungu Media Marketplace run Monday through Sunday.
Art work is always due the Wednesday prior to the following Monday start date.As long as your artwork is submitted by Wednesday 5 pm PST, you can be LIVE by the following Monday on most all locations.