Programmatic DOOH is the New Industry Trend among New-Gen Brand Marketers.
MunguMedia Pvt Ltd is bringing Programmatic DOOH Advertising capability to its DOOH Marketplace portal.
What is Programmatic DOOH Advertising?
Simply put, it is the automation of DOOH ad spots with the use of computer programs. Programmatic advertising can help New-gen Brand Marketer in different ways. First of all, it saves time and energy. It increases the efficiency of DOOH advertisement campaigns, Media planners, Media buyers, and inventory Managers.
In conventional DOOH Media Planning, an advertiser or agency has to get in touch with the vendor/ Publisher to arrange advertising campaigns. Campaign cost, availability of spots or spaces, audience targeting, and other important variables need to be discussed in advance. Once a deal is finalized, the network owner must manually schedule the campaign on their network. New Gen DOOH Tech can remove many of these steps.
Mungu Media pDOOH Advertising Platform
With the help of the Mungu Media Programmatic DOOH Advertising platform, New-gen Brand Marketer can easily access Mungu Media’s DOOH network and conduct nationwide DOOH Ad campaigns.